Shrouded in controversy, Love of Siam became an unexpected hit, bringing in over 40 million baht ($2 million) in its first month.Īt a time when it was a struggle to find a gay character on Thai television, the film's success sent an emphatic message to entertainment media companies: there was money to be made in same-sex romance. In 2007 a film about two young men who develop feelings for each other in high school caught Thai audiences off guard.
